Thursday, May 31, 2012
Burger of the Week #59
Ugh, some hamburgers just shouldn't be. These shirts are vomit inducing. This photo was probably taken some place incredibly classy like Walmart.
Wednesday, May 30, 2012
A Not So Corporate Affair
I've been MIA. Off in the corporate world.. doing something, actually, a little non-corporate....
The last few weeks have been the Global Brand Conferences for Wolverine's 10 footwear brands. I work for two of these brands: Hush Puppies and Cushe.
Let's talk today about Cushe. Cushe is a young brand, born in the UK in 2004. (Wolverine acquired in 2009.) It's three primary product categories operate under a simple philosophy: We live in a Urban Safari. We are Universal Travellers. And we strive for Coastal Supremacy.
For the spring conference, we worked with Grand Rapids artist Bill Taylor, who made us several display vignettes from repurposed materials. These included, an urban street cart from a discarded bicycle, a beehive from corrugate cardboard, butterfly inspired pedestals from reclaimed barn wood, and a wave from, believe it or not, last year's display. But in my opinion the piéce de résistance was the two massive palm trees that surrounded the structural poles of the Wolverine lobby. That, combined with the orange glow from the gelled lights, was enough to make you forget you were in a corporate facility.
The last few weeks have been the Global Brand Conferences for Wolverine's 10 footwear brands. I work for two of these brands: Hush Puppies and Cushe.
Let's talk today about Cushe. Cushe is a young brand, born in the UK in 2004. (Wolverine acquired in 2009.) It's three primary product categories operate under a simple philosophy: We live in a Urban Safari. We are Universal Travellers. And we strive for Coastal Supremacy.
For the spring conference, we worked with Grand Rapids artist Bill Taylor, who made us several display vignettes from repurposed materials. These included, an urban street cart from a discarded bicycle, a beehive from corrugate cardboard, butterfly inspired pedestals from reclaimed barn wood, and a wave from, believe it or not, last year's display. But in my opinion the piéce de résistance was the two massive palm trees that surrounded the structural poles of the Wolverine lobby. That, combined with the orange glow from the gelled lights, was enough to make you forget you were in a corporate facility.
The auditorium was transformed: seating was rotated, a dock was built, a pond and waterfall were created and sand brought in. Outside, a graffiti artist from Detroit tagged the side of a shipping container that will soon be a new Cushe pop-up shop. And, for the final cherry, the night ended with fireworks—a little something to wake the slumbering residents of Rockford, Michigan.
Wednesday, May 23, 2012
Tuesday, May 15, 2012
Wednesday, May 9, 2012
A Glimpse of Spring
I actually made it out of the office tonight while there was still daylight to be seen. And what do you know, the flowers are going full steam!
Here's a peek at the irises that line my driveway.
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Here's a peek at the irises that line my driveway.
Click Image for Detail
Burger of the Week #56
Taste the Burger. Here's a burger that taught me it's not about what the burger looks like, it's simply about arranging color in the proper order.
Sunday, May 6, 2012
I confess...
I know! I've been a delinquent blogger. But we're working fast and furious to hit print deadlines at work for the Spring/Summer 2013 Campaign. As materials go public, I'll be sure to share them here. In the meantime, get excited for Spring/Summer 2012 with this fun Hush Puppies video on YouTube.*
More soon I promise!
*Watch the shorten version that Canada is using as a TV Spot too!
Thursday, May 3, 2012
Burger of the Week #55
Leave it to the genius of Paul Frank to combine two of my favorite things: Monkeys and burgers.
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